Explainer Video

Explainer Video is a short, usually animated video format whose goal is simple and quick explanation of a product, service or process. It typically lasts 30 to 120 seconds and focuses on conveying key value to the audience in a clear, accessible way.

This type of animation uses a combination of graphics, motion, voice-over narration and music to present even complex information in a visually attractive form. This allows the audience to easily understand how the product works, what problem it solves and why it’s worth using.

Explainer Video is commonly used on websites, landing pages, in marketing campaigns and social media, where quick attention grabbing and clear communication are essential.

1. Quick information delivery
   Animation allows explaining even complicated topics in a short time in a way that’s understandable to the audience.
2. Greater user engagement
   Motion, color and narrative make viewers more willing to watch a video than read long text.
3. Better understanding of product or service
   Well-designed Explainer Video shows the problem, solution and how the product works step by step.
4. Sales and marketing support
   Video can increase conversion on the website, facilitate offer presentation and shorten the customer decision process.
5. Universal application
   One animation can be used across multiple channels – on the website, in ads, presentations or social media.

Presenting a new product or service
Explainer Video works great when you need to quickly show what it is, how it works and why it’s useful.

Explaining complex processes
Technology, finance or SaaS industries often use animation to simplify processes that are difficult to describe.

Sales pages and landing pages
Placing a short video on the page can help users understand the offer within the first seconds of their visit.

User onboarding
Animation can introduce new customers to how the product or application works.

Marketing campaigns and advertisements
Explainer Video works well in online ads, where quick attention grabbing and clear messaging are crucial.