Misimi is a Polish clothing brand for pregnant women, which has quickly become one of the most recognizable brands in the country.
Rebranding aimed at fundamental change of the brand’s image and way of communication . We wanted to indicate that motherhood is a moment to celebrate a new strength based on pride and fulfillment.
Creative fields: Logo, Key Visual, Branding
Art direction & Graphic Design: Kuba Piechota
Copywriting: Dagmara Domżalska-Zdych
Photo set: Adam Rotnicki & Kuba Piechota
Photo: Klaudyna Młynarska